Finally we can confirm, Google is about to dive into a trial period of running ads in newspapers. The 3 month test period will be allow a selected 100 AdWord users to display their ads across 50 different newspapers. Some of the large companies to jump onboard thus far are The New York Times Company, The Washington Post Company, Gannett and Hearst.

 

No longer just a search engine, Google is really spreading it’s wings. They’re after the $48 billion piece of pie that’s spent on newspaper advertising yearly. The ads are rumoured to start running sometime this week, so next time your on the train, flipping through the paper, keep an eye out for the Ads by Google! How would your site go in the local paper? It may be a question you find yourself consider next time you open a new AdWords campaign.

Last Modified : November 8th, 2006
Filed under : Adsense
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